Willow Intl. is a non-profit that works to eradicate human trafficking, working mainly out of Uganda. When they first approached me for copy assistance, their website was a skinny 3 pages; well-designed, but largely bereft of clarifying content.

I worked with their team to create a content strategy that leads the readers logically through the journey from click-to-donate, and wrote copy for a robust ecosystem of pages that conveys the magnitude of the issue, and the value of the work Willow Intl. does.